Advertorial for ‘Love is a Journey’ Campaign by T MARK

Description

T MARK is a pioneering diamond brand specialises in traceable diamonds, sloganed as “sharing the life journey of a diamond” with the empowerment of their cutting-edge technologies.

‘Love is a Journey’ advertising campaign was themed around the love journey of a pair of young Ukrainian couple, spotlighting a famous romantic destination, Tunnel of Love.

This advertorial was thus developed into a compelling travelogue introducing the origins of this tunnel and how it has become a scenic passage for lovers nowadays, to deliver a message that every passage of love has its turns and traces, so does a diamond.

 

Client

CHOW TAI FOOK T MARK

Year

2019

Role

Copywriter

 
TMark JOURNEY advertorial demo - 信報 3.jpg

The advertorial was premiered on various online magazines and newspapers, such as hkej, ELLE and K11 with respective adaptations. 

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划向奧運──李氏划艇姊妹